If you’re here right now reading this, it means you’re a nonprofit that’s just getting started with Giving Tuesday. Today we are here to share proven strategies for nonprofits like yours who are preparing to participate in their first Giving Tuesday campaign. We know how overwhelming and exciting this experience can be. That’s why we’ve put together this guide to help you prepare and feel confident for this rewarding event.

So, what is Giving Tuesday?

Giving Tuesday is a global event celebrated on the Tuesday following Thanksgiving. It’s just one day, but it’s dedicated to the spirit of giving. On this day, individuals, businesses, and nonprofits come together to support various causes that are important to them. This year, it falls on Tuesday, November 28th.

As a nonprofit, Giving Tuesday is not just another date on the calendar; it’s an incredibly important day for fundraising and making a significant impact.

Proven Strategies for New Nonprofits on Giving Tuesday

Here, we will provide you with carefully curated strategies that are not only proven but also tailored specifically for nonprofits who are just participating in Giving Tuesday. These strategies are simple, clear, and self-explanatory, making them ideal for those just starting.

1. Define Your Mission and Tell Your Story

Let’s start with your nonprofit’s mission. You have to define it in simple terms and explain who you are, what you do, and why it matters. Avoid writing in a way that is difficult to understand and use simple language that’s easy to understand.

To engage your potential donors, you can share compelling stories that vividly illustrate the impact of your work. Share real-life stories of individuals or communities you’ve assisted, the key is to capture the hearts of your audience and be relatable.

2. Set Clear and Achievable Goals

When you’re specific about your fundraising goals, your donors are more likely to understand the impact of their contributions and feel motivated to give. 

Make sure your goals are achievable and align with your nonprofit’s mission, vision, and values. You can use the past performance you’ve seen and trends to set realistic goals for Giving Tuesday. 

Don’t forget to communicate your goals to your supporters and keep them updated on your progress throughout the campaign. With clear and measurable goals, you can inspire your donors to join you in creating lasting change.

3. Create a Giving Tuesday Campaign Plan

It’s crucial to create a comprehensive calendar that outlines when and what to post on social media, send email newsletters, and organize virtual events. 

This calendar should be straightforward and easy to follow. By planning ahead and executing a well-thought-out strategy, your first Giving Tuesday campaign can be a tremendous success, helping you raise valuable funds for your cause and making a positive impact in your community.

4. Build An Outstanding Website

Your website is what sets nonprofits apart, it is your online face. It should be user-friendly, ensuring that visitors can easily navigate, access information, and understand your mission. You want to ensure that your nonprofit has a clear brand identity to be easily recognizable.

To keep your audience engaged, regularly update your website with stories, images, and testimonials. These updates should vividly showcase the change you’re bringing about in relatable terms. Embed your donation forms for your campaigns and make it easy for people to navigate and give through your website.

5. Harness the Power of Email Marketing

Use email marketing to communicate your mission and Giving Tuesday campaign with clarity. Your emails should be simple, and concise, and provide direct donation links. No need for complicated language, just use simple communication as email is a personal way to connect.

Personalize your messages to create a connection with recipients. Address them by name and use simple, heartfelt language. Share personal stories or connections to your cause to make your messages more relatable.

6. Leverage Social Media Platforms

To make your message easily reach a wide audience, it’s essential to use captivating images, videos, and infographics. Additionally, sharing educational and informative content can help you achieve this goal.

Encourage your followers to engage with your content by using clear and simple language. You can also use hashtags that are relevant to your topic to prompt likes, shares, and comments, which can help to expand your campaign’s reach.Empower Peer-to-Peer Fundraising

7. Express Gratitude and Appreciation

When people support and give to your cause, it’s important to show your appreciation. One way to do this is by using social media shoutouts, personalized emails, or handwritten notes.

Express your gratitude and let them know how much their support means to you. Keeping your message sincere and straightforward is key. 

Showing your gratitude will help strengthen your relationship with these supporters and encourage them to continue supporting your cause.

8. Evaluate and Learn

After Giving Tuesday, conduct a comprehensive evaluation of your campaign’s performance, using clear metrics to identify the most effective strategies.

Highlight areas that need improvement and use this feedback to enhance your strategies for the following year. Ensure you take notes of new things you can incorporate to make your next Giving Tuesday campaign a success in the future.

Conclusion

As a nonprofit, your first Giving Tuesday is a momentous occasion to make a significant impact. 

Our strategies can simplify the process, enabling you to share your mission more effectively, connect with potential donors, and take confident steps toward achieving your goals.

Remember, Giving Tuesday is all about giving, sharing, and transforming your mission into meaningful action. 

We wish you the best of luck with your Giving Tuesday campaign!