Raising Awareness and funds for your nonprofits is easier than ever with social media. With billions of active users online being a part of conversations every day, it’s the perfect way for your nonprofit to be a part of the conversation and spread the word about your cause.
There are many benefits that come with using social media to raise awareness and funds for your NGO and here are our top 4;
- Increased Reach
- Cost Effectiveness
- Greater Engagement
- Storytelling Opportunity
With this in mind, let’s take a look at how you can use this powerful tool to spread the word about your cause and raise funds for your organization.
Understand Your Platforms
To get started with creating a strong presence on social media, you need to understand the different platforms that are available and narrow down to the ones that are a perfect fit for your NGO to tell its story. For example, Facebook has features such as videos, live streams, and creating a community group where you can tell your stories and engage your audience. Instagram on the other hand is more visual and you can use it to show the impact your nonprofit is making.
Work With A Strategy
Once you’ve set up your profile, it’s important to create a social media strategy that will help keep you on track and ensure your success on these platforms. Your strategy will include at least these three things
Your goals,
Who is your target audience,
Type of content to be posted
Having a well-documented strategy will help you achieve your goals and increase your online presence.
Consistency
When it comes to raising awareness on social media, consistency is key. Posting regularly and engaging with your audience and supporters by responding to comments and messages in a timely manner. You can take advantage of this by being creative and creating content around your frequently asked questions. This way, you’re building engagement and awareness for your nonprofit. You can also make use of scheduling tools like Hootsuite or later to help you stay consistent with churning out content regularly.
Use Hashtags
Hashtags are a great way to increase visibility for your nonprofit. It helps you reach a wider audience and gets your message across to as many people as possible. Use hashtags that are related to your niche. For example, #nonprofits #fundraising #donations. This will help you appear in search results and connect with people who are interested in your cause.
Share Impactful Stories
Using images and videos to share stories with humans and personal connection is the way to do it. Let people see the impact of the work that you do and how it’s making a difference in people’s lives. This also helps improve the credibility of your organization and will attract donations from supporters. Tell the stories of your beneficiaries, team, founders, and of your organization, in general, to connect with your audience.
Create Social Media Campaigns
Leveraging the power of campaigns is a great way to raise awareness and funds for your NGO. The key to a successful campaign is to set a specific goal that you want to achieve such as raising an x amount of money from donors and supporters or recruiting a certain amount of volunteers. This will encourage people to take the desired action that you want.
Use Platform Tools
Finally, take advantage of the tools on social media platforms to make things easy and improve processes. For example, you can use the Facebook donate button or the donate stickers on Instagram to encourage and make it easy for people to donate.
By utilizing these tips, you can raise funds and awareness and increase the capacity of your NGO to make an impact in the lives of people and create an effective social media presence.
Do you need help with creating compelling social media content that is guaranteed to position you and attract donors and supporters for your NGO? We are here to help you with all your social media management needs. We believe that nonprofits in Africa deserve access to quality digital services to spread the word about their cause and get funding regardless of their size or budget. This is why we offer very flexible pricing options and custom packages to meet your needs.
If you are interested in learning more about how our digital agency can support your NGO’s growth and impact, Contact us HERE, and let’s work together to achieve your goals.
