As we settle into 2023, there are a few key trends and developments that are likely to shape the way non-profits approach marketing. From the continued rise of social media and digital platforms to the growing importance of data and analytics, here are a few predictions for the year ahead:
Social media and emails will remain an important channel for nonprofit marketing: Platforms like Facebook, Twitter, and Instagram provide non-profits with a variety of opportunities to connect with their audience and share their message. Non-profits will continue to use these platforms to engage with supporters, raise awareness, and mobilize support for their causes in 2023. In addition, emails will be a great platform to leverage this year to get more donations in.
Digital fundraising will grow in importance: Non-profits will need to focus on developing strong online presences and leveraging digital fundraising tools as more people turn to the internet for information and charitable giving. Non-profits will use platforms such as crowdfunding sites and donation portals to reach a larger audience and secure support for their work in 2023.
Personalization and data analytics will be extremely important: Nonprofits will need to use data and analytics in 2023 to better understand their target audience and tailor their messaging and programs accordingly. Organizations can segment their audience and personalize their outreach by using tools such as customer relationship management (CRM) systems and data analytics platforms, resulting in more effective marketing efforts.
AI and automation will be used more frequently: As the cost of AI technologies falls and their capabilities improve, we can expect nonprofits to use them to streamline their operations and improve their marketing efforts. AI and automation will play a growing role in nonprofit marketing in 2023 and beyond, from chatbots to data analysis platforms.
So what do you do with this information you have gotten?
- Stay Updated: As much as possible, you want to remain in the loop so your organization can remain relevant and not be left behind. To do this, follow thought leaders, communities, and more who share information about some of these things mentioned. By keeping an eye on these trends and developments, non-profits can stay ahead of the curve and effectively market their causes in the year ahead.
- Create Your Digital Strategy: Every nonprofit needs to operate with a digital strategy. This serves as a guide for digital activities. In your 2023 strategy, ensure to include some of the things mentioned and see how you can use them to scale your impact. If you need help creating a 2023 digital strategy for your nonprofit CHECK HERE to speak with our lead consultant.
- Incorporate More Technology: African nonprofits are lagging behind in the news of technology for their organizations and this can somewhat affect the work you do. In 2023, get a team or learn how to make use of technology to accelerate the work you do.
With these things set up, your nonprofit is ready to scale impact and influence in 2023.
